Advertising and Marketing : Developing the Marketplace

By the time you reach eighteen years of age, there is every chance that you will have already watched more than a quarter of a million TV adverts. That is just the start. Researchers estimate that moving around a busy town or city, a person will be bombarded by more than 3,000 different examples of advertising every day.

Author: Clive Gifford
ISBN: 9781403476517 (1403476519) • Dewey: 659.1 • Price: $22.00
Ages: 11-13 • Grade Level: 6-8
Pages: 64 • Size: 7 7/8 x 10 5/8 • Publisher: Heinemann • Copyright: 2006
Subjects: Technology • Features: Captions, Fact box/Side bar, Labels

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Series Contents / Information

Grades
6-8

Influence and Persuasion
This series examines how emotion and prejudice are used to achieve outcomes in war and peace, in commerce and politics, in crime and charity, for good and evil. Increasingly, we are all subject to influence and persuasion, often very subtle, sometimes quite blatant. It may take the form of everyday advertising or even public relations activities. All of it is aimed at achieving a result, such as increasing business for a company, improving a politician’s popularity, polishing a tarnished image or promoting a good cause. This series will use explanations, case studies and plenty of illustrations to show how it all works and to enable readers to understand how influence and persuasion affect the decisions they make.

ISBN: 9781403476562 (140347656X) • Price: $110.00

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